Thursday, September 4, 2008

Commercializing Indian Snacks

Observation:
How many of us love to eat at McDonald's? Or at KFC's? These 2 names are currently considered synonymous with Fast Food, with a "Happy Price Menu". But is the menu truly Indian? I wouldn't say so. Burgers / Wraps are not of Indian origin. I am not doubting their taste, or their nutritional value, but these dishes are not traditionally Indian. Not everyone would relish a burger. It is a possibility that its only their "Reduced Price" that titillates many and not the burger itself!

Traditional Indian snacks on the other hand gel with the peoples taste-buds. With adequate masalas and a tinge of spice, they are especially well suited for the people of this sub-continent. The Indian snacks menu is amazingly long! Be it our very own Samosas, Bhel Puri / Chaat Puri, or an assortment of Pakodas, the list is endlessly delicious, mothwatering, and to top it all, quite filling.

Sugestion:
What we are missing though, is a Brand value attached to it. What we need is somebody to start a chain of multiple, small outlets, with a "BRAND", that caters to quick service with delicious and hygenically prepared food. It could be intially started as a take-aways, and later expanded. What we require is giving a "Name" to our desi snacks and promoting , commercializing and making them available to all at extremely affordable rates.

A recent successful example for this would be our very own Jumbo-King, which have taken our very desi "Vada Pav" under its wings and given it a different value all together, all at the cost of Rs 5 per Vada pav.

Hopefully India too can sell its own set of Samosa / Bhel brands and prepare the wonderful delicacies for the world to Eat and Enjoy!!!

Monday, September 1, 2008

Spitting and Defecating in Pulic

Spitting or expectoration is the act of forcibly ejecting saliva or other substances from the mouth. It is normally considered rude and a social taboo in many part of the world, though spitting can still be occasionally observed in some places. It is possible to transmit infectious diseases in this way.

Observation:

It is difficult to comprehend how people like to spit. Be it cough, paan, chewing-gum or plain saliva, some people just love to think that the roads are their own property, or rather, not their property and hence are free to spit wherever they please. The same goes for defecating, specially urinating. Boundary walls and tree trunks are a special favourite with most.

This not only spoils the envirmonment, making it highly unhygenic and dirty, but also spoils the beauty of a place and is taboo for any city wherein its residents are not concerned about the impression they give others. The trade-mark red spit of "paan" is omnipresent. Be it platforms, subways, boundary walls, inside local trains, bus stops, it can be seen almost everywhere.

Suggestion:

What can we do to put an end to this? Education is one major area that everyone can look into. But it definitely is a long process. Fining those who spit/urinate in public is another, but deploying more personnel to keep tabs is a costly propostion.

One way that I can think of is to arrange for 'SPIT PANS', especially in public places such as railway platforms, subways and bus stops. This would at least encourage a few people to spit there. However,am sure most would not!! And there is no stopping these kind of people, who don't seem to have any conscience. Thus, the best way to improve the looks of the public buildings would be to 'colour about 2 feet of the walls from the base to match that of the paan-spit'. In that case, even if these people were to spit, it at least wont be visible, making the environment look much cleaner and better. If we can't put an end to spitting, at least we can MASK so that the city looks much cleaner from an aesthetic perspective.