Commercializing Indian Snacks

Observation:
How many of us love to eat at McDonald's? Or at KFC's? These 2 names are currently considered synonymous with Fast Food, with a "Happy Price Menu". But is the menu truly Indian? I wouldn't say so. Burgers / Wraps are not of Indian origin. I am not doubting their taste, or their nutritional value, but these dishes are not traditionally Indian. Not everyone would relish a burger. It is a possibility that its only their "Reduced Price" that titillates many and not the burger itself!

Traditional Indian snacks on the other hand gel with the peoples taste-buds. With adequate masalas and a tinge of spice, they are especially well suited for the people of this sub-continent. The Indian snacks menu is amazingly long! Be it our very own Samosas, Bhel Puri / Chaat Puri, or an assortment of Pakodas, the list is endlessly delicious, mothwatering, and to top it all, quite filling.

Sugestion:
What we are missing though, is a Brand value attached to it. What we need is somebody to start a chain of multiple, small outlets, with a "BRAND", that caters to quick service with delicious and hygenically prepared food. It could be intially started as a take-aways, and later expanded. What we require is giving a "Name" to our desi snacks and promoting , commercializing and making them available to all at extremely affordable rates.

A recent successful example for this would be our very own Jumbo-King, which have taken our very desi "Vada Pav" under its wings and given it a different value all together, all at the cost of Rs 5 per Vada pav.

Hopefully India too can sell its own set of Samosa / Bhel brands and prepare the wonderful delicacies for the world to Eat and Enjoy!!!